It's a proven fact that someone's name is the greatest thing they can ever hear or soo. Well, maybe I'm just making that up, but it sounds familiar. Either way, it really shows that you care when you get someone a personalized gift. It's something people don't throw away. Heck, you could give a non-smoker an ashtray with their name on it, and they'll find somewhere to display it. An agiftpersonalized coupon will get you an even better gift.